Erberto Carboni (Parma, 1899 – Milan, 1984) was an Italian graphic designer, architect, illustrator and designer, regarded as an important figure in modern visual communication in Italy. Trained in architecture at the Academy of Fine Arts in Parma, he began his career as an illustrator and advertising designer before moving to Milan in 1932, where he collaborated with Studio Boggeri, one of the key centres of Italian graphic design before the war.

His work stands at the crossroads of graphic design, architecture, interior design and exhibition design. Carboni developed a clear and highly effective visual language, based on strong composition, a synthetic use of colour, rigorous typography and a remarkable sense of advertising imagery. He worked for major Italian companies such as Barilla, Motta, Pavesi, Bertolli, Olivetti, Shell and RAI.

From the 1950s onwards, he played an important role in shaping RAI’s visual identity, designing logos, graphic elements, title sequences and exhibition displays. For Barilla, with whom he collaborated in the 1950s, he also contributed to the creation of a modern, coherent and immediately recognisable brand image.

Through the diversity of his projects — posters, packaging, stands, interiors, advertising campaigns and visual identities — Erberto Carboni embodied a generation of Italian creators able to connect industrial culture, graphic modernity and formal elegance. His work remains a reference in the history of twentieth-century Italian graphic design.