PRISUNIC

Prisunic was created in 1931. From the end of the 1950s, Prisunic stores offered modern clothings and furnitures, at accessible prices. Thanks to Denise Fayolle, director of promotion and style from 1957 to 1967, the brand carried out its first collaborations with designers. Terence Conran designed the first collection. In 1968, Prisunic launched the first mail-order catalog of furnitures, lightings and home accessories. The goal is to offer ready-to-assemble furniture, designed by creators, for sale. Each catalog is entrusted to a designer, notably Olivier Mourgue, Gae Aulenti, Marc Held or Jean-Pierre Garrault. Prisunic offered up to 4000 references, each published in limited quantity (500 pieces). Even though its success, this initiative quickly became limited by Prisunic’s production system. The last catalog was released in 1976. Prisunic was bought by Monoprix in 1997.